The map for the uncharted→
The boat-and-compass metaphor, and the field: three zones, the five-layer cake, the four players.
Ferrari, Mercedes, Toyota→
Three model markets in one company, the Chinese fourth lane, and one engine driving many vehicles.
The first few floors→
The constraint stack under everything: energy, compute, data — and why the layers are really a web.
Reach beats memory→
Why one big agent breaks, the retrievable-surface ratio, the search budget, and coordinated time horizon.
Two futures→
Tethered agents vs. agentic organizations, the cycle-time gap, the sequence, and agents as customers.
Where the opportunity is→
What to build, the token balance sheet, the four barriers, the bear case, the substrate war, and the market map.